About us
Our Mission
At School Savvy, we empower schools through performance marketing and strategic bilingual communications that drive enrollment and community engagement.
We believe every district is unique. That’s why we listen first, tailor solutions, and build lasting partnerships that help schools grow with clarity, creativity, and confidence.
Our Vision
To be the most trusted creative and strategic partner for schools—helping all schools thrive through stronger branding, smarter outreach, and stories that connect.
Our Core Values
Clear is Kind
We keep communication honest, simple, and human—because clarity builds trust with both clients and communities.
Strategy with Purpose
Every campaign starts with your goals. We tailor our work to support real outcomes—like growing enrollment and deepening engagement.
Creativity That Connects
From branding to storytelling, we bring ideas to life in ways that feel authentic, inclusive, and genuinely reflect your school.
Partnership Over Transaction
We’re more than a vendor—we’re your creative team’s creative team. We plug in, lift the load, and work like part of your staff.
Fun is Fun
We bring good energy to the work. Joy, humor, and creativity fuel stronger ideas and better outcomes—for everyone involved.
Meet the Team
Angel Vidal Jr
Partner & CEO
Angel is a bilingual strategist and former public school communications leader with a track record of helping districts grow through clear messaging and creative execution. He has led enrollment and marketing campaigns that have helped secure over $1 billion in school funding, increase enrollment by over 565% year-over-year, and strengthen trust across diverse school communities.
With experience leading communications at one of Texas' largest urban districts, Angel launched School Savvy to be the creative team school teams wish they had—offering performance marketing, storytelling, and bilingual strategy that schools can trust. He believes clear is kind, fun is essential, and every district deserves a partner who understands both strategy and passion for their community.
