School Savvy | School Growth & Marketing Partner

Austin ISD

PROP A CAMPAIGN

Messaging · Marketing · Video Production
November 2024

💡 The Goal

Help Austin ISD pass Proposition A, a major community vote that would bring $41 million into schools to support teacher and staff pay.

🧠 The Idea

We needed to make something real, clear, and bold. Voters had to understand what was at stake—and feel proud to stand with their public schools.

Our mission? Cut through the noise, build trust, and spark action.

🎬 What We Did

Strategic Bilingual Messaging

Campaign Branding

Script + Story Development

Video Production

Community Engagement Support

Marketing

✅ The Result

Prop A passed. Big time.

Thanks to strong storytelling and clear communication, the community showed up—and showed out—for public education.

The WIN brought:

$17.8M for teacher raises
$20M to reduce the budget deficit
$3.2M in new on-campus support roles

It’s proof that when you invest in the message, people show up for the mission.

Prop A passed. Big time.

Thanks to strong storytelling and clear communication, the community showed up—and showed out—for public education.

The WIN brought:

$17.8M for teacher raises

$20M to reduce the budget deficit

$3.2M in new on-campus support roles

It’s proof that when you invest in the message, people show up for the mission.

Prop A passed. Big time.

Thanks to strong storytelling and clear communication, the community showed up—and showed out—for public education.

The WIN brought:

$17.8M for teacher raises

$20M to reduce the budget deficit

$3.2M in new on-campus support roles

It’s proof that when you invest in the message, people show up for the mission.

Prop A passed. Big time.

Thanks to strong storytelling and clear communication, the community showed up—and showed out—for public education.

The WIN brought:

$17.8M for teacher raises

$20M to reduce the budget deficit

$3.2M in new on-campus support roles

It’s proof that when you invest in the message, people show up for the mission.

Austin ISD

PROP A CAMPAIGN

💡 The Goal

🧠 The Idea

🎬 What We Did

✅ The Result

Austin ISD Prop A Promotional Video

Austin ISD Prop A Promotional Video

Austin ISD Prop A Promotional Video

Social Media Graphics

Social Media Graphics

What is Prop A PDFs

What is Prop A PDFs

Ready to Begin

Your School's Growth Journey?

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Ready to Begin

Your School's Growth Journey?

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Ready to Begin

Your School's Growth Journey?

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Ready to Begin

Your School's Growth Journey?

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