Roma ISD
AMC Theatre Commercial Campaign
Creative Direction · Video Production · Marketing
Summer 2019
💡 The Goal
Help Roma ISD boost student recruitment by launching a high-impact commercial campaign—right where the community gathers: the new and only movie theater in the county.
🧠 The Idea
Roma ISD partnered with AMC Theatres in Rio Grande City for a three-month in-theater marketing campaign. We created a cinematic recruitment spot—mixed in 5.1 surround sound and voiced by a beloved Roma ISD teacher—to play before every film screening.
Roma ISD partnered with AMC Theatres in Rio Grande City for a three-month in-theater marketing campaign. We created a cinematic recruitment spot—mixed in 5.1 surround sound and voiced by a beloved Roma ISD teacher—to play before every film screening.
Roma ISD partnered with AMC Theatres in Rio Grande City for a three-month in-theater marketing campaign. We created a cinematic recruitment spot—mixed in 5.1 surround sound and voiced by a beloved Roma ISD teacher—to play before every film screening.
🎬 What We Did
Full Campaign Strategy & Creative Direction
Full Campaign Strategy & Creative Direction
Full Campaign Strategy & Creative Direction
Full Campaign Strategy & Creative Direction
5.1 Surround Sound Audio Mixing (Logic Pro X)
5.1 Surround Sound Audio Mixing (Logic Pro X)
5.1 Surround Sound Audio Mixing (Logic Pro X)
5.1 Surround Sound Audio Mixing (Logic Pro X)
Voiceover Recording with Roma ISD Talent
Voiceover Recording with Roma ISD Talent
Voiceover Recording with Roma ISD Talent
Voiceover Recording with Roma ISD Talent
Video Production
Video Production
Video Production
Video Production
Marketing Placement at AMC Theatres
Marketing Placement at AMC Theatres
Marketing Placement at AMC Theatres
Marketing Placement at AMC Theatres
Final Production & Delivery
Final Production & Delivery
Final Production & Delivery
Final Production & Delivery
✅ The Result
The campaign gave Roma ISD a powerful, community-facing presence that built pride, visibility, and interest in district schools.
Over the course of the campaign, enrollment increased, proving the power of creative, localized marketing in driving real results.
Even in small towns, BIG IDEAS (and great sound design) can make a major impact.
The campaign gave Roma ISD a powerful, community-facing presence that built pride, visibility, and interest in district schools.
Over the course of the campaign, enrollment increased, proving the power of creative, localized marketing in driving real results.
Even in small towns, BIG IDEAS (and great sound design) can make a major impact.
The campaign gave Roma ISD a powerful, community-facing presence that built pride, visibility, and interest in district schools.
Over the course of the campaign, enrollment increased, proving the power of creative, localized marketing in driving real results.
Even in small towns, BIG IDEAS (and great sound design) can make a major impact.