School Savvy | School Growth & Marketing Partner

Roma ISD

AMC Theatre Commercial Campaign

Creative Direction · Video Production · Marketing
Summer 2019

💡 The Goal

Help Roma ISD boost student recruitment by launching a high-impact commercial campaign—right where the community gathers: the new and only movie theater in the county.

🧠 The Idea

Roma ISD partnered with AMC Theatres in Rio Grande City for a three-month in-theater marketing campaign. We created a cinematic recruitment spot—mixed in 5.1 surround sound and voiced by a beloved Roma ISD teacher—to play before every film screening.

🎬 What We Did

Full Campaign Strategy & Creative Direction

5.1 Surround Sound Audio Mixing (Logic Pro X)

Voiceover Recording with Roma ISD Talent

Video Production

Marketing Placement at AMC Theatres

Final Production & Delivery

✅ The Result

The campaign gave Roma ISD a powerful, community-facing presence that built pride, visibility, and interest in district schools.

Over the course of the campaign, enrollment increased, proving the power of creative, localized marketing in driving real results.

Even in small towns, BIG IDEAS (and great sound design) can make a major impact.

The campaign gave Roma ISD a powerful, community-facing presence that built pride, visibility, and interest in district schools.

Over the course of the campaign, enrollment increased, proving the power of creative, localized marketing in driving real results.

Even in small towns, BIG IDEAS (and great sound design) can make a major impact.

The campaign gave Roma ISD a powerful, community-facing presence that built pride, visibility, and interest in district schools.

Over the course of the campaign, enrollment increased, proving the power of creative, localized marketing in driving real results.

Even in small towns, BIG IDEAS (and great sound design) can make a major impact.

Roma ISD

AMC Theatre Commercial Campaign

💡 The Goal

🧠 The Idea

🎬 What We Did

✅ The Result

Roma ISD AMC Theatre Commercial Campaign

Roma ISD AMC Theatre Commercial Campaign

Ready to Begin

Your School's Growth Journey?

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Ready to Begin

Your School's Growth Journey?

Home

Ready to Begin

Your School's Growth Journey?

Home

Ready to Begin

Your School's Growth Journey?

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