Roma ISD

District Rebrand & Logo System

Brand Identity · Creative Direction · Asset Development

Summer 2018

💡 The Goal

Modernize Roma ISD’s brand identity and build a complete, professional logo system—starting with the district logo and expanding to every school.

🧠 The Idea

Roma ISD had no official digital brand assets and outdated logo files that didn’t reflect the strength or pride of the district.

We led a full rebrand, starting with the core logo and evolving a modern, consistent visual system for every campus.

Roma ISD had no official digital brand assets and outdated logo files that didn’t reflect the strength or pride of the district.

We led a full rebrand, starting with the core logo and evolving a modern, consistent visual system for every campus.

Roma ISD had no official digital brand assets and outdated logo files that didn’t reflect the strength or pride of the district.

We led a full rebrand, starting with the core logo and evolving a modern, consistent visual system for every campus.

🎬 What We Did

District Logo Rebrand

District Logo Rebrand

District Logo Rebrand

District Logo Rebrand

Logo System for All Roma ISD Schools

Logo System for All Roma ISD Schools

Logo System for All Roma ISD Schools

Logo System for All Roma ISD Schools

Brand Modernization Strategy

Brand Modernization Strategy

Brand Modernization Strategy

Brand Modernization Strategy

Digital Asset Creation (Print & Web)

Digital Asset Creation (Print & Web)

Digital Asset Creation (Print & Web)

Digital Asset Creation (Print & Web)

Visual Consistency & Design Standards

Visual Consistency & Design Standards

Visual Consistency & Design Standards

Visual Consistency & Design Standards

✅ The Result

Roma ISD gained a cohesive brand identity—modern, bold, and built to last.


With professionally designed logos and usable files, the district now had everything needed to represent its schools with confidence across print, digital, and video platforms.

BEFORE

BEFORE

BEFORE

AFTER

Ready to Begin

Your School's Growth Journey?

Whether you’re exploring new strategies or ready to take action, we’re here to listen, support, and partner with you. We'd love to help accelerate your enrollment, engagement, and strategy.

Strategic, bilingual marketing and communications for schools.

© 2025 School Savvy. All rights reserved.

Ready to Begin

Your School's Growth Journey?

Whether you’re exploring new strategies or ready to take action, we’re here to listen, support, and partner with you. We'd love to help accelerate your enrollment, engagement, and strategy.

Strategic, bilingual marketing and communications for schools.

© 2025 School Savvy. All rights reserved.

Ready to Begin

Your School's Growth Journey?

Whether you’re exploring new strategies or ready to take action, we’re here to listen, support, and partner with you. We'd love to help accelerate your enrollment, engagement, and strategy.

Strategic, bilingual marketing and communications for schools.

© 2025 School Savvy. All rights reserved.

Ready to Begin

Your School's Growth Journey?

Whether you’re exploring new strategies or ready to take action, we’re here to listen, support, and partner with you. We'd love to help accelerate your enrollment, engagement, and strategy.

Strategic, bilingual marketing and communications for schools.

© 2025 School Savvy. All rights reserved.